How would you feel if your clients always had to trust a separate 3rd party company for the quality and effectiveness of your product to satisfy their needs? Let me guess...you'd rather have everything under your control, right? When things get outsourced and more companies and people become involved, more opportunities for problems arise. These problems can cause anything from minor glitches to complete failure to perform. Would you want to operate your business this way, where it felt like your clients were taking a gamble in hiring you? We wouldn't either!
Keeping everything in-house means quality and security, so we have total confidence when putting our bridal shows, magazine, and websites to work for you. We control our bridal show traffic, our magazine distribution, and our overall exposure and impact to the consuming public. We have designed a process, not just a single product, to engage our (and your) target audience at the earliest possible moment and give them all the wedding planning products they need and clear direction on how to use them. Today's consumer expects more, and why wouldn't they with all the technology at their disposal? It's up to us, and you, to be there for the consumer with a wealth of information and personal service they need to plan a wedding. We don't want to take chances with the effectiveness of our products, and wouldn't want you to either! Welcome to the "new" Association for Wedding Professionals International (AFWPI).
What is the "new" AFWPI, and how can it help you?
The new AFWPI is networking, education, business solutions, marketing, advertising, product discounts, an international media resource center, and a place to make your business more successful. The new AFWPI is the umbrella for proven media products including Sacramento Weddings Magazine, Bridal Expo, Party & Wedding Faire, and the Online Bridal Show Network. Wedding industry media has struggled to keep up with changing trends for far too long now! So how will the new AFWPI pioneer the next generation of the wedding industry? The new AFWPI will understand and embrace new technology instead of resisting it. The new AFWPI will react and adjust to the changing market place instead of complaining about it. The new AFWPI will aggressively move to create more value and benefits for our members instead of ignoring or missing out on opportunities.
So, do you enjoy dealing and negotiating with all the different companies that offer advertising? Do you trust the results you will get? Now you don't have to! The AFWPI has everything your business needs! Whether it is bridal shows, website promotion, magazine advertising, or good old networking, the new AFWPI will give you more for your time, energy, and money.
I urge you to explore the new AFWPI and what our programs and products can do for you. I will personally meet with you to review your marketing plan and give you the information and options you need to make decisions that will benefit your business.
Take action now to become a part of the new AFWPI! The good news is...this is just the beginning! You can be a part of everything that comes next!
